Step aside dad rock, Alex Cameron's here and he's got something called stepdad rock in the shape of Miami Memory. It's hard to know exactly what that means but part of it seems to be about looking out rather than in. Musically we've got overwrought and emotional anthems with a bit of saxophone and church organ for good measure.

CD £9.99 SC378CD

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Tape £7.49 SC378CASS

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Limited Vinyl LP £18.00 SC378LP-C1

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REVIEWS

Miami Memory by Alex Cameron
2 reviews. Write a review for us »
7/10 Daoud 12 September 2019

Alex Cameron’s third solo album starts with all the aplom of Bruce Springsteen’s ‘Born In The USA’. Well, not quite. Imagine that song, but recorded in someone’s bedroom, using cheaper synths, and absent what Springsteen regards one of the best drum performances of all time. ‘Stepdad’ kicks right in with a synth line that is equal parts euphoric and absurd. And Cameron knows it’s absurd. Writing a melody like that for such a naff sounding bit of kit is funny, though that doesn’t mean it’s any less effective.

Especially when twinned with Cameron’s vocals, which for better or worse, sound like someone doing a decent Springsteen impression. His voice shares that dry bark Bruce has, and that rare ability to always sound believably earnest. But once again, Cameron twists where others might stick. He’s not always being earnest, up till now his career has seen him taking on the persona of a washed out rock star. Here, he is usually singing as himself, about his relationship with his partner, but he’s still got a sense of humour about it.

Admittedly that sense of humour does sometimes set alarm bells off, whatever his intention his regular invocation of PC feels a bit dated, but his skill at pastiche means he can usually pull it off. I mean, he even had the forethought to put a bit of saxophone on the record. Could it be Springsteen-y without one?


5/10 Frank Customer rating (no review), 25th September 2019



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