Coming off the back of two years of hard touring following the viral success of her early singles and debut album, Shura (aka British-born artist Aleksandra Denton) presents her eagerly awaited sophomore record forevher. Themed around the emotional rushes of new love, it promises to be a warmer and happier experience.

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forevher by Shura
1 review. Write a review for us »
5/10 Will 07 August 2019

'Forevher' is the second album from British artist Shura who came into the public conscience way back in 2014 with her first single 'Touch'. Ah. 2014. Good times. "Cambridge Analytica" sounded like a spinal disease, a presidential campaign was but a twinkle in Trump's little eye, and the world wasn't on fire.

On 'Forevher', Shura carries on ploughing the same furrow that she started way back in '14. The songs are pretty standard electro/synth-pop fare with plenty of hushed vocals, crisp, processed drums, and glittering synths. I suppose it's a groovy record but I found it lacking in substance somewhat. 

The reason I'm not really enamoured with this album is that it lacks that ocean of melancholy and anxiety that not only does all good electro and synth-pop have at the core* but the rather fawning press release promised. Sure, lyrically this album deals with some difficult themes such as loss and sexuality but it just feels a bit monotonous. I enjoyed some moments, like the excellent closer 'skyline, by mine' and some of the songs have a nice MJ-esque groove but I found some chunks of the album wanting. 

* For reference, here are two albums which do synth-pop melancholy perfectly: Dinner's 'Psychic Lovers' and the Ballet's 'Matchy Matchy'. 



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