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Scandinavia has long been a rich source of inventive, soul-scouring, corrosively dark yet complex pop; here's Farao with her sophomore LP 'Pure-O' to continue the tradition. The new record is themed around those old cousins beauty and destructiveness and plays out their course throughout our human relationships. Farao uses a tactile and organic palette to bridge the gap between humanity and the inorganic. This is going to be emotional, I can sense it. Coming at you soon via Western Vinyl.


LP £20.99 WV177LPC1

INDIES only clear vinyl LP on Western vinyl.

  • Shipping cost: £3.15 ?
  • Includes download code.
This item needs to be ordered in from a supplier. Usually ships in 2-3 days but delays are possible. May arrive after Christmas.

LP £18.99 WV177LP

BLACK vinyl LP on Western Vinyl.

  • Shipping cost: £3.15 ?
  • Includes download code.
This item needs to be ordered in from a supplier. Usually ships in 2-3 days but delays are possible. May arrive after Christmas.

CD £11.99 WV177CD

CD on Western Vinyl.

  • Shipping cost: £1.00 ?
This item needs to be ordered in from a supplier. Usually ships in 2-3 days but delays are possible. May arrive after Christmas.

REVIEWS

Pure-O by FARAO
1 review. Write a review for us »
7/10 Daoud Staff review, 16 October 2018

Ahh, ambitious Scandinavian pop music. Nothing quite like it. I’m convinced the never ending deluge that now counts Farao among its number is some sort of propaganda by the governments of the region to make their countries seem cool, interesting and genuine. Though she now lives in Berlin, Faroa is most assuredly Scandi, coming from Norway, everyone’s favourite example of what Brexit might look like.

'Pure-O 'is Farao’s debut album, and one informed but the two places she has called home. She makes dance music inflected pop and R&B that brings together the chaos and potential found in Berlin, with the more natural calm of Norway.   

For the synth fetishists among you there might be something here that’ll tickle your fancy. According to the album’s liner notes Farao has managed to squeeze 26 different synthesizers onto her album. That’s one for every letter of the alphabet! Sadly to my amateur ears all I can make out is “synth” but even I know that it’s cool that she’s used a couple Soviet era machines. What I can hear though are the harps and zithers, especially on the beautiful flowing ‘Gabriel’, which give Pure-O an elegance and refinement not common to dance-pop.

This all comes together best on ‘Lula Loves You’, on which Farao argues in favour of love. It manages the thing her peers have always done best, marrying euphoria and heartbreak. There’s a sadness in her vocals, but the zither is all ecstasy. And the synths ensuring the beat never stops.


VIDEO

Farao - Lula Loves You - YouTube



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