Swiftly following up their much-loved EP which garnered attention from the likes of 6 Music, Radio X, Beats 1, The Line Of Best Fit and Clash, this Swedish dream-pop/shoegaze band drop the big debut. Referencing the old sounds of Cocteau Twins, New Order and the Cure but also the modern day sonic thrills of A Place to Bury Strangers they look sure to deliver on that early promise.
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Shoegaze so user-friendly that even Radio X are on board, Echo Ladies are the place where Pinkshinyultrablast meets Chvrches. All the usual influences are very quickly on board - bits of the Cocteau's, New Order and the Cure all noised out under melodies that could neither harm nor catch the ear of a flea. You see the very thing that seemingly makes Echo Ladies popular is the thing that makes them hard for me to actually love. Sometimes their songs are so bland that it's hard to recall what they sound like even as they are playing. An exception is 'Apart' which has a rather great chorus amidst the Cure-esque doom and a sound that recalls the time Propaganda got trapped in a wind tunnel.
I may be chomping at the bit to call this Primark-gaze but there's something about it that leads me to think that it will be very popular indeed. They may have taken their production cues from the darkest recesses of Robin Guthrie's brain but the tunes are consistently appealing. Matilda Bogren has a knack of plonking nice melodies on top of her bandmates racket and on 'Overrated' they have synth melodies that recall OMD.
So it sits in nice with the current vogue for all things retro. They lack the otherworldliness and unique strangeness of the likes of Cocteau Twins but if you want to hear all those classic shoegazer sounds with some risk-free melodies you are in the correct place.
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