This record was claimed by NME to be a record that would break the British snobbery towards European acts who play 90's rock music. Whether or not it did is entirely a personal opinion. Magic Seed by Easy has been remastered on A Turntable Friend and both the vinyl and CD are housed in gatefold packaging.
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Is there a 90s band still un-rediscovered? Easy were Swedish exports who made indie dancefloor-friendly indie around 1990 and it's hard to see from listening to this re-issue of their 'classic' debut how they could be missed by anyone.
Not that I want to do down their brand of vibrant semi-baggy indie but it's so of it's time that it sounds like half a hundred CDs I would find lying around my house tossed aside dismissively after a drunken purchase at an indie gig. Literally everyone sounded like this in 1990. Heavily influenced by the Stone Roses, produced in posh of the era studios with lots and lots of reverb put on the drums. It is of course totally charming and Easy have a nice line in plangent, janglesome guitars with the odd memorable melody tossed in just so your ears prick up a small bit. Easy are not a bad band by any stretch of the imagination but probably achieved what they deserved to at the time.
Though I can't imagine this is the holy grail for anyone, if you loved bands such as Edsel Auctioneer, Thousand Yard Stare and The Sedgwicks then this nicely compiled re-issue of tuneful indie-pop is going to send you back to those more carefree days.
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- Magic Seed by Easy
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