Genderland by DRIFT features six tracks of pulsating beats and ethereal, layered vocal melodies. It is sound that she describes as devotional synth and dub wave. Delivered with an autonomous determination the songs generally carry a message of equality. This marks a shift from DRIFT’s previous EP Black Devotion which found her searching for a sound.
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7/10 Clinton Staff review, 09 November 2017
The music is better than the name. Drift. I mean - there has to be a better word in the English language to sum this up? It's squelchy electronic music with a lolloping dub type feel with dreamy vocals plonked atop. Opener 'Paradise' is really good, it sounds rather like an atmospheric take on School of the Seven Bells electronic pop. It has decent hooks and you can also imagine the video of them lipsyncing whilst being reflected in the puddle of a rain lashed shopping precinct.
Drift are obviously good at creating late night atmospheres, all their tracks have something about the night about them. The title track sounds like Propaganda being remixed by King Tubby. And there's the answer to why I'm enjoying this - dub. Dub is the night's music and with their digi-dub bass lines and use of all manner of tape delays Drift manoeuvre their electronic pop in some pretty scary places.
A work in progress definitely, but this is electronic pop for staring at suburban lamposts to.
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