Reasons to shop with us » 0113 245 4399

1 review »

This is an absolute techno record that sounds as if it could be off a game on the PlayStation in the 90's - fast and rhythmic from Ruby My Dear entitled Basic. This record isn't at all basic, because there are some points that are incredibly manic, but maybe that's the whole point of the name? Available on a 12" white vinyl EP.

SoundCloud There is a sound clip for this item but you need to accept our functional cookies to hear it. Sorry!

  • 12" £6.99
  • In stock / Ships in 1 working day ?
  • Shipping cost: £3.15 ?
  • NormanPoints: 70 ?
  • LOVWAX07 / 12" white vinyl EP on Love Love Records
  • Only 1 copy left

This item is in stock and can be dispatched immediately.


Basic by Ruby My Dear
1 review. Add your own review.
3 people love this record. Be the 4th!
8/10 Benn Staff review, 26 September 2017

It isn't very often that I'll want to write a review for something this techno heavy, but I actually couldn't resist - not only is the music actually really good, the album art is brilliant. I honestly have no idea what the men/women/alien/robot/things are on the front, but the more I look at them the more I want to enter the universe in which they exist.

This record might only be four tracks long, but they're pretty lengthy and they don't get boring at all - in fact, they're quite intense. The more you listen, the more you start believing that your life isn't real and that we're actually living in a massive matrix. It's actually a really strange feeling because I'm having pea and mint soup for my dinner whilst listening to this, and my body genuinely has no clue if I'm actually a 75 year old man sitting at home watching Homes Under the Hammer, or if I'm in fact a computer hacker for our alien overlords living in the 4th dimension. I'm honestly so lost. Why have I done this to myself? 

Each track has its own personality - yes, a cliche thing to say, I know. However, apart from the deafening similarities to a very early [the] Prodigy, it's quite hard to pin point exactly where this record fits into the world of techno/electronica etc. But, does it have to? Maybe the exact point of this record is to break down music labels and to smash through our auditory perceptions of what music actually is? Or maybe not - I'll let you decide. The record is actually a difficult one to write an individual critique of each song. All I will say is that it's heavy, intense and almost quite laborious (in a good way) when listening to it. 

This record is a solid and very enjoyable addition to my record collection and, as said in my mini intro, I've expressed my love quite sincerely so I was never going to not like it - it's a very good release.



Get alerted to new stock from this artist / label.

Your email address will not be abused or shared.