Amy O has many years of lo-fi bedroom recording behind her, meaning that she arrives at her second ‘proper’ label-released album with serious instrumental and songwriting powers. Elastic is a highly personal blast of a record: guitar pop music with a real kick to it. Released in CD and vinyl editions by the Winspear label.
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It's either her second album or her ninth the press release wonders. That's because like sorta namesake Alex G, Amy O released a load of lo-fi albums before releasing her albums proper. She's used that time honing a particular brand of fuzzy pop songwriting that is full of energy and surprising chord changes. On 'Lavender Night' and 'Untouchable Heart' what we're talking is a kind of cross between They Might Be Giants and Shonen Knife. These are twisting earworms of songs that have hooks galore and are seemingly recorded in miniature. I'm reminded both of Apples in Stereo and Charlotte Hatherley's solo stuff.
With albums like this you wonder whether the energy and ideas will be used up after the first few tracks but by track 5 'Sunday Meal' Amy shows there's plenty left in the tank and that continues to the end. Fans of American indie pop will will be in some kind of heaven here - it has all the ingredients to ensure a Chickfactor cover piece had it been released twenty years earlier. A lot of music like this is just good fun and little substance but what keeps me listening are the consistently great power pop chord changes that remind me of folks such as Devo, the Cars and Game Theory. Kind of choppily new wave.
Fun and catchy pop music that never tires.
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