Methyl Ethel are an Australian indie outfit with a keen interest in dream pop. Everything Is Forgotten also has the advantage of James Ford (of Simian Mobile Disco) at the production desk, adding electronic flair to the guitary pallette. Available in CD and black vinyl editions, plus a special exclusive magenta vinyl edition if you hurry. On 4AD.
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James Ford is in so many places that there must be more than one of him. Here he helps Perth, Australia Methyl Ethel streamline their new LP. It's certainly the sort of lively affair that is never normally associated with anything called Ethel. They do the sort of hi-impact, energetic pop music that might appeal to fans of Phoenix and perhaps Metronomy. They marry guitar music and clubby electronic music neatly and they are very very pleased to see you. They do everything they can to snare you into their lair - apart from perhaps writing absolute killer songs. They are bright and shiny, they have that kind of distorted production thing going on (think anything with Congleton's name on it). Frontman Jake Webb has a near androgynous voice and sings lots and lots of words. They spiral out of his mouth almost like those of Craig Finn or the Clap Hands guy on their new album.
Their sunshiney delivery could appeal to those who think Metronomy are just a little too English and miserable but I'm struggling to find a purpose for Methel Ethel. They aren't bad, I didn't find myself wanting to turn this off at any point but also I couldn't imagine wanting to hear it again. Is that my fault or theirs? I'm not sure. It's pop music - it does things. That's all.
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- Everything Is Forgotten by Methyl Ethel
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