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The Veldt's back story is an astonishing tale of two identical twin brothers who went against any kind of grain and made music throughout the '80s and '90s that baffled any record labels that tried to take them on but in 2016 sounds almost insanely influential. Their brand of soulful shoegaze most recalls like minded Londoners AR Kane but also serves as a kind of prototype for TV on the Radio especially on their early records. This new EP has everything place and to ensure these lesser known brothers become cult heroes whilst they are still alive.    

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The Shocking Fuzz of Your Electric Fur: The Drake Equation by The Veldt
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9/10 Clinton Staff review, 06 September 2016

Here we have something very special indeed with a back story that will astound you. Click here. Actually don't. Stay on this page and read onwards. 

The Veldt have been around the mid '80s making a peculiar style of shoegaze that baffled record execs at the time who tried to turn them into Living Colour. Instead, the Veldt soldiered on changing their name to Apollo Heights then back again. Throughout this they made fascinating music that has somehow evaded all of us....until now. Opener 'Sanctified' is so good that I was convinced that this was some kind of taster EP of their best bits but no.... this is new material. It's a magnificently filthy slice of soulful shoegaze with preaching vocals and screaming piles of feedback. It is very similar to some of the music AR Kane made around '69' era but possibly even outstrips it in terms of the odd juxtaposition between gospel vocals and layers of noise. Just listen. You won't be disappointed.

If you liked the fledgling TV On the Radio around the time of 'Young Liars' then you must give 'In a Quiet Room' a listen. It has a fantastic sub bass holding everything together whilst guitars go haywire and a vocal hook emerges splendidly out of the murk. Dreamier and softer is 'One Day Out of Life' with has more of a Cocteau Twins feel (they've previously worked with Robin Guthrie) as does closer 'And It's You'. They are a remarkable proposition, their songs could be soulful ballads without the mesmerising mesh of guitars and effects that are added in and I hope I don't do it a disservice to suggest that this is something akin to Al Green tangling with My Bloody Valentine. 

Please listen to this record. Even if it's not for you you'll be hearing something truly unique.

10/10 kris coleman Customer review, 30th December 2016

Occasional grumpmeister though Clinton is,he know knows his vinyl onions. I bought this on the basis of his persuasive review,and honestly,I'm not even really into this kind of thing that much.but this is no 'caught the reviewer in a good mood' record. This record is utterly mesmerising. It is beautiful,strange,engrossing,thought provoking (in a hazy kind of way) and beguiling. It has an honesty to it that is very attractive.for me, the final track is the only one that's slightly below the standard of the rest of the record,but the rest of the record is so good it simply doesn't matter.

9/10 Iain Customer rating (no review), 13th October 2016



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