The kindly named Beach Baby continue to make a watery indie pop as much in reverence to the clean-as-whistle nostalgia vibes of Mac DeMarco and Hospitality as it is to the weird scrambled egg rawk of older lo-fi acts. 'No Mind No Money' is their new record and it's written in tribute to that post-university time where you're just doing a bunch of stuff and hoping something sticks.
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Fuck. I don't want to come across as one of those indie-er than though types but for the press release to mention the Cleaners from Venus in even the same lifetime as this lot seems like a total dereliction of duty. First up the Cleaners wouldn't have put that on their sleeve. What a terrible major label style record image. They think it will be iconic. It won't. Also the seriously left of centre Martin Newell with be chuckled to learn that this lot met at Goldsmiths college. Don't they all?
However, however, however once I get moans out of my system then I'm willing to admit that the most disastrous thing about Beach Baby is their name and that sleeve. Their music is enjoyable jangly rock music that sounds like the tougher end of the C86 scene (I'm thinking Close Lobsters and the Bodines). In fact 'UR' isn't that different from the latters high water mark 'Therese'. I'll concede that they have used Cleaners from Venus's trademark flanged guitar sound but this is a much more direct proposition without the weirdness that made Cleaners so great. 'No Mind No Money' sort of sits in the mid space between the Stone Roses and DIIV with skirling tangled guitars amidst Manchestah style vowels. Whereas the Stone Roses would be content with repeating the hooks from the first verse for a 30 year career, Beach Baby explore lots of different textures here with a reasonable attempt at a skyscraping chorus.
'Lost Soul' takes Mac Demarco's sound and sprinkles magic dust all over it and herein lies why Beach Baby are annoying me a bit. Their only idea seems to be to take the sounds of lesser known bands and classic bands from the past and smooth and bland them out for mass consumption. They are probably onto a winner. Also on the plus side they share a management team with Jungle. That alone will probably ensure that this enjoyable but derivative album will be a success.
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