Simon Love used to make music with his band, The Loves, but now he loves alone. It Seemed Like A Good Idea At The Time is a homage to seventies-soft-rock-pop records, and consequently is slightly epic. Guests include DJ Emperor Rosko, A Little Orchestra and none other than Stewart Lee! On Fortuna Pop.
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180g vinyl LP on Fortuna POP! Edition of 500 copies.
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The quixotic Mr. Love used to be in a band named the Loves, but love is no longer a plural: going solo, he still manages to create a sardonic but orchestrally overwrought twee pop that sounds caught between the obnoxious tone of Ezra Furman and the dulcet tones of Belle & Sebastian. Horns? Aplenty, friends. ‘It Seemed Like A Good Idea At The Time’ is the surreal version of a happily boring indie pop record.
Love’s melodic pursuits are immediately recognisable, which sometimes seems to be due to accidental half-plagiarism (the chorus of “The New Adam and Eve” is curiously similar to Yo La Tengo’s “If It’s True”, with similar big band arrangements but way less legit lyrics about punching jellyfish). “Dear Boy”, a tune caught between a minor-key Mika tune and bog-standard Beatles worship, feels familiar and ends on a strikingly cliched cadence.
Expecting Love to be serious is, of course, too much to ask, with pantomime coming front and centre on the truly terrible “My Dick” -- (“I’m thinking of cutting it off” he says over a swaying rhythm to sea-shanty chants). On “The Meaning of Love” comedian Stewart Lee apathetically reads out the wikipedia page for love (but not Love) over what feels like a bad rewrite of M People’s “Moving on Up” with more organs. Lee’s voice suddenly flicks a switch on this record, juxtaposing the exuberant music on display with a fittingly uncaring voice. For the most part, though, Love seems to be totally immersed in his world of bad jokes and indie pop parody. To conclude: this record is supposed to be funny, I think?
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