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- To The Floorr by Joey Fourr
8/10 Robin Staff review, 10 March 2015
This funk twee band/strawberry ice cream fandom community are hard to hate on, unless you also hate joy, which I consider a reasonable but temporary stance. Joey Fourr’s ‘To The Floorr’ -- spelt with double the Rs for double the fun and/or frustration of media types’ .docs -- melds an irresistibly sparkly guitar tone with all the melodies it demands be made with it, each circulating briefly but repetitively before the next piece of liquid gold. Think Mac Demarco and the 1975 rewritten by a disapproving Blood Orange, and you’ve got it: a record carried by its own wide-eyed excitement as well as a smoothed out acceptance of everything that happens on the journey. They describe it as sensual; it certainly is inviting.
With its codified smoothness and general lack of boldness, ‘To The Floorr’ stands a very good chance of being underrated; its louder cuts are still tempered by thorough basslines that hold everything in place, lending the songs their illusionary feel -- the harmonies coalesce like Cocteau Twins’ dream pop, two singers moving closer to each-other and further away from the world. It’s gorgeous to hear, but difficult to access; like most interesting records, further listens reveal the words being sung and the feelings being had. In the meantime, ‘To The Floorr’ is a surface of eye-lowering funk that occasionally reaches into a more gleeful and nasal indie pop routine (see “Boys II Girls”). Follow the riffs, chase the melodies, join in with the harmonies, and you’ve got one of this year’s secret pop gems.
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