The Primitives are so jangle pop that they named one of their compilation records 'The Lazy Recordings'; eat that up, indie rock slackers. They've recently woken from their slumber to release a couple of singles, but 'Spin-o-rama' is the real deal, a new full-length of late '80s/early '90s melodies, raucous guitar and lethargic confidence.
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Vinyl LP £18.49 ER1189LP
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Just play the song. It could be easy for The Primitives to rest on their laurels and just play ‘Lovely’ in its entirety and play ‘Crash’ a coupla times to please the nostalgists. Well instead, here is a completely new Primitives album and guess what? Its a whole heap of pop fun.
The open brace of songs are full of vim and vigour, ‘Spin-o-Rama’ is one of those indie pop tunes that could easily double as a nursery rhyme. Maddeningly tuneful its like eating a whole box of Maoam chews at once. ‘Hidden in the Shadows’ is grittier with some buzzsaw guitars but again is sickeningly tuneful with a wandering melody. They can’t quite keep up the pace though, ‘Wednesday World’ is slightly more psychedelic with a male vocalist taking over, ‘Follow the Sun’ has a skiffly La’s ish sound and as a result the album loses it’s way a bit after the blitzkreig start. To me its the female vocals and fast pace that are the bands main weapons and the best tracks are those that play to their strengths.
Still, I’m not going to get too sniffy, fast forward a few tracks and ‘Lose The Reason’ and especially ‘Petals’ up the pace again. This is unashamedly retro indie pop, completely unpretentious and certainly not trying to push things forward as it doesn’t need to. If its not quite a late career classic, it certainly has a grabbag of thrilling indie tunes
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- Spin-o-rama by The Primitives
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