Indie pop duo Generationals wanted to mark a change of pace for their new record 'Alix', so sought out the production juggernaut Richard Swift (famous for his work with psych-rockers Foxygen and Zach Braff twee fanatics the Shins). The result is an indie pop record with an electronic edge -- beats, glitches and all.
CD £11.99 0644110028327
Digipak CD on Polyvinyl.
Vinyl LP £14.49 0644110028310
Green coloured vinyl LP on Polyvinyl.
- Coloured vinyl
- Includes download code
It must be of eternal frustration to the ‘suits’ that MGMT went completely madcap after their first album. There seems to be a continual quest to find acts who replicate the danceable catchiness of ‘Kids’ and ‘Time to Pretend’. I can’t see another reason why Generationals have been signed other than Jagwar Ma have done ‘quite well’ with this kind of chirpy upbeat indie pop.
It’s a catchy but generic take on the kind of sound that emanates from groups who think they can take the Animal Collective sound, cut out all the dicking about and aim for pop glory. Thing is, you need some kind of ear for sonic invention - look at Tame Impala, Flaming Lips or even Temples. Kids need excitement. The worst thing is, this is produced by Richard Swift, stellar solo artist and auteur of those fantastic sounding Damien Jurado records. Sadly this is just vapid sounding, a synth heavy wash of something that’s so post chillwave that its gone all the way back round and channels some of the dreadful production style that helped ruin potentially great ‘80’s albums like B52’s ‘Bouncing off the Satellites’. Listen faintly to catchy tracks like ‘Charlemagne’ and you hear the sound of an executively polished MGMT playing the game lost in sea of pointless synths.
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- Alix by Generationals
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