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There's nothing we can write about this because the label has merely sent us a tracklist which is about as much use as a chocolate fucking fireguard. They've a dreadful name too, these girls. Who thinks it's clever to get woken up by a dog barking it's guts up at six minutes to three in the morning only to turn over, gaze at the glowing red digits on their clock/kettle/baby's arse wiping machine and coo "Oooooh what a good name for that band me and moi sister were gonna form, i'll phone her up now. I bet she's way impressed at my creativity flowing at this ungodly time". Gaaaah.

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  • BELLA462CD / CD on Bella Union

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  • BELLA462V
  • BELLA462V / LP + CD on Bella Union

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The Other I by 2:54 1 review. Add your own review. 4/10
9 people love this record. Be the 10th!

4/10 Staff review, 06 November 2014

I was recently reading a message board for a particularly oddball 80’s artist on which a series of fans were proposing that the ideal label for said artist would be Bella Union. I lurked, sighed and mentally disagreed. I fail to see what is so impressive about their roster. Yes the label is independent, well run and yes unlike a lot of other labels it takes chances on new artists rather than relying on re-issues but isn’t the music all a little bland and safe? Here’s their latest signing, a pair of sisters from London who have been around the circuit a couple of times already.

They’ve honed their dark brooding rock to a slick stew referencing old school darksters Garbage and Curve, the opening two tracks are instantly forgettable rock blusters. The eerie shoegaze guitars of ‘In the Mirror’ create a more brooding atmosphere that suits the Zola Jesus vocal stylings more than the wind machine goth found elsewhere. Depressingly its (well) produced by James Rutledge who once made great music as Pedro and in further depressing news a pal signed to a similar big indie label confirmed that such labels only sign ‘sensible’ artists these days who are prepared to graft thus completely negating shards of brilliance found from the unreliable oddball/genius. Bella Union’s signing policy is completely revolved round sturdy hard working artists who provide absolutely no magic at all.

There’s nothing about this album that makes it stand out in any way from the herds of post Zola Jesus goth poppers.  Bound to be huge.



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