So Cow are a chirpy band of indie rockers from out in Ireland, and 'The Long Con' is their first full length, comprised of knotty narratives, spry guitar riffs and sugary choruses. The record was produced by Deerhoof's Greg Saunier, if you're wondering why it gets a little weird in here at times, and that's also why it sounds a somewhat rawer, more live affair than usual. Ultimately, though, So Cow sounds a little like over-the-seas Britpop from years ago, taking some riff inspiration from Blur on "Barry Richardson" and cooking up similarly crazy lyrical storms. 'The Long Con' is getting a release on Goner Records.
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