Following on from how much we enjoyed putting out the recent Fear of Men release, we have decided to make the flexizine (a 7” flexidisc record accompanied by a 20 page zine) a quarterly fixture. With no further ado, it gives us great pleasure to introduce issue 2. The new EP from Bournemouth based 5 piece The Death of Pop.

Made up of three brothers and two cousins, The Death of Pop produce the sort of well-polished sound you’d expect from a tight knit family unit. We have long admired their jangley shoegaze from afar, but it was only when they sent us a lovely cassette demo did we finally make acquaintance. Opening track ‘Whenever’ picks up where excellent previous single ‘Sun in my Eyes’ left off. Dueling guitars, blissful summery melodies and a magic carpet ride of fuzz and distortion.

The EP’s further four tracks are testament to The Death of Pop’s ability to consistently craft jangle pop masterpieces that engulf you in a glowing warmth, which is basically the mark of any good shoegaze band. If it doesn’t feel like turning them up really loud would defrost a bag of peas from 50 yards, they’re probably not doing it right.

As previously mentioned, the EP is set to be released on a lovely blue transparent 7” flexidisc accompanied by a 20 page magazine.

The flexidisc will feature the sub-6-minute drones of track 2 Mirage and a download code for the full EP will be included with the magazine. We have elected to release music in this format as we were getting a bit frustrated with the standard 7” release and realised we could be giving you a bit more for your money.

Vinyl 7" £7.99 AIH31

Ltd 7" flexi-disc + zine on Art Is Hard. Edition of 250 copies.

Sold out.



Fifths EP by The Death Of Pop
1 review. Write a review for us »
8/10 Mike 01 August 2014

Here's an interesting single. You get a download of five songs, a flexi featuring one of those songs, and a 24-page zine with photos of the band, lyrics and chord patterns and thoughts about all the songs. I'm not going to use your download code so I'm just listening to the song on the flexi, 'Mirage'.

It's nice stuff, laid back baggy-gaze stylings with lots of drifty reverb and falsetto backing vocals, a nice round bassline and supa-lazy drum groove. It's a little bit Stone Roses in its stoned melodicism and lolloping rhythms but also a little bit Slowdive in its wall of dreamy textures. It's hard to tell if it's just shoegazey psychoacoustics but I think if you listen closely there's some serious guitar shredding buried deep under the mix at the end which is cheeky and fun and endears them to me. Hopefully the other four songs are just as good.


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