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Oh! Here’s the record that many of us have been waiting for for literally years. Yes, after what seems like an age of just putting out limited singles and EPs Factory Floor have finally taken the plunge and done a full-length album. My knowledge about the dance musics is limited, and countless column inches have been written about this band already by people far more clued up than me, but it has come to me to write a few words about it so I will do my best.
I actually did see them live once and it was a deeply hypnotic experience, with heavy, repetitive beats and swirling, twitching, pulsating synths building and receding with head-frying but highly danceable intensity. I’m not that surprised, then, that the key ingredient to this album is repetition. Thudding, crisp beats work their way under your skull while synths throb and skitter with a wild determination. Sometimes Nik Colk Void mumbles louchely just under the surface with her cool, casual vocal style all cloaked in reverb.
The combination of live drums and drum machines and synths keeps reminding me of Glasgow party masters Golden Teacher actually, which can only be a good thing, but Factory Floor’s sound is darker and edgier than the ‘Teacher’s doped up percussive house jams. There’s nods to lots of early house, techno and acid here, you can’t go five feet without tripping over a Roland, but I can’t deny that Factory Floor have nailed a formula which is thoroughly modern, channelling the current trend for all things hypnotic and drifty into a sleek and completely addictive collection of head-nodding modern dance music. This record will no doubt be gracing all manner of end-of-year lists come December but it's worth the hype, in my opinion.
2/10 Dan John Customer review, 14th March 2014
I've previously been a big fan of Factory Floor, they did the best ever Joy Division impersonation on 'Bipolar' (All the way back now in 2008!, god I'm getting on). The 'Planning Application' EP was really excellent, all malice and foreboding and utterly fantastic songs I raved about. I thought they had the potential to be the only post-punk band that could actually rival the late 70's originals! Then came the 'Talking on Cliffs' mini LP / EP. This was also really interesting and showed a different way forward into quieter, darker electronic territories that I was hoping they'd explore more in conjunction with the post-punk leanings. Something along the lines of Throbbing Gristle or This Heat. Now, call me an indie bore if you will, but I started to become concerned with the 'A Wooden Box' release. A couple of ok electronic tracks and two pointless ambient-noisy filler tracks. Needless to say this was the first sign of a major change of direction and led to the album before us today. Following some remixes came a quite honestly terrible 12" "(R E A L L O V E)". What they were thinking I do not know, it's simply awful. Then came the extended wait for this album. I was hoping they'd gone away, looked at their strengths and taken the time to think things afresh and come up with something good. Sadly not. The album is bland, timid, conservative, devoid of ideas and predictable. It doesn't move me emotionally or physically, maybe it's not supposed to, maybe I don't understand or appreciate it in the right way, but it feels dead. It feels like they choked. They always had the risk of disappearing up their own back sides and that's what they have done. But the worst thing is that it's just boring. Not offensive, it's just there, trundling along in the background. Who is going to listen to this album in a year? Out of choice? I find it hard to believe anyone. Is that the point? Maybe.
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