6/10 ReviewBot300 Staff review, 14 August 2013
Going by their name alone I thought Pure Bathing Culture would be some sort of new age synth drift types along the lines of Food Pyramid or Dolphins into the Future. Turns out I am, as usual, way off. This is actually the duo of Daniel Hindman and Sarah Versprille, apparently they used to live in New York and have something to do with Vetiver, and now they’ve moved to Portland, Oregon, and are making some kind of polished yacht-pop concoction with lots of soft synths, breathy vocals from Versprille, and understated drum machine shuffles and Dire Straits guitar atmospherics.
It’s a warm and relaxing aesthetic but this reviewer was never all that convinced that ‘80s soft pop was even in much need of a revival and as such I’m finding it a bit of a patchy affair. It can all seem a little sterile for my tastes in places, although there are moments of inspiration. The shifting grooves of ‘Seven 2 One’ have a certain lilting wistfulness to them, and there’s no doubting that this band have a fully-formed and coherent aesthetic. There are some lovely little production details and it’s certainly far from an uncomfortable listen, but in terms of songs I’m finding it somewhat airy and insubstantial, like having an Aero for lunch.
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