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Hmmm...well I've never really been a fan as such but I've heard the odd good track from these lot so know what they are capable of. They don't exactly cover themselves in glory here. It starts pretty well with 'White Elephant' which despite a very dated production (even in these '80s addled times) comes across as a Broadcast who have finally given in to pop cravings with a strong melody and ...

LP £10.99 309241

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CD £10.49 309242

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Gravity The Seducer by Ladytron
1 review. Write a review for us »
6/10 Clinton Staff review, 09 September 2011

Hmmm...well I've never really been a fan as such but I've heard the odd good track from these lot so know what they are capable of. They don't exactly cover themselves in glory here. It starts pretty well with 'White Elephant' which despite a very dated production (even in these '80s addled times) comes across as a Broadcast who have finally given in to pop cravings with a strong melody and vocals which recall a lo-fi take on the Abba ladies. 'Mirage' is pretty strong too but let down by weak production which creeps apologetically out of the speakers. 'Ace of HZ' is another very strong Nordic Abba-esque melody and in a parallel universe would blast its way into the charts (it did appear on the Fifa 11 game!). But as the songs wear on with little to differentiate them you get the feeling that this is a 'nearly' album, instrumental tracks like 'Ritual' appear unfinished. It's still worth a purchase for discerning fans but this is a band that can (and will) do better.


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