7/10 Vern Customer review, 14th August 2013
I discovered Mr White's previous record "Paul White & The Purple Brain", a psychedelic groove with some hip hop style beats, recently and fell for its repetitive, party psych. Tunes such as 'Pride' from that album are clearly psychedelic but are refreshingly driven by the beat.
On this album, White is hitting more of the hip hop notes but has kept some of that psychedelic ooze to drizzle on top. There is a bit more to this than just those two genres. There is a little afrobeat ('Right On'), some Madvillain style crackles and general mayhem ('Rotten Apples') and more than a little of synth wizard Bruce Haack style craziness ('Doldrums'). All these different genres meld together to create some joyous hip hop which triggers something new with each song.
White has got some great new talent to talk over the tracks. Danny Brown sounds great on 'One of Life's Pleasures' as does Homeboy Sandman on the strangely popping, punchy psych 'A Weird Day'.
This really is a nifty little album. The range of beats and different styles on the 18 songs don't seem contrived nor ticking boxes, they wrestle your ears for attention and keep the album feeling fresh. Things do get a little dull and generic toward the end. Songs such as 'Indigo Glow' and 'Dirty Slang' have little to excite but are then blown away by the next track, 'A New Way', which is a driving, tingling banger. There are some really glorious moments on this and Paul White sound really get some of the mainstream recognition he deserves.
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