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- Popkids of the World Unite! by Horowitz
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Ba da da ba ba ba da da! I've not heard a chorus like that in a while. You might know Horowitz from their releases on such labels as WeePOP!, Cloudberry, Paper Tiger! and Glo-fi. They totally do guitar-based indie pop (like, TOTALLY do it) that makes me feel like there's some whole other worry-free world out there that maybe you're only allowed to enter once you collect enough pin badges or rare Wannadies import 7"s or something. I'd like to go there but I fear it's far too late for me. As sweet as undoubtedly appears there's definitely a little hint of an edge under the surface; if you listen closely some of the tunes are actually quite noisy and atonal on some level or other and the key to them is the marriage of that to a super melodic tunefulness.. Personally I'm finding that those are the ones which appeal to me the most but there's no doubt that they write strong songs across the board.
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