It Hugs Back are one of those bands we've had tons of singles in and I couldn't tell you anything about 'em. I've hear this new single on 4AD twice now. The thing I like about 'Now And Again' is the strummy guitars. It's the strummiest guitar I've heard in ages!! There's slight elements of shoegaze mixed in with a bit of Teenage Fanclub and some other strummy yank rock I can't think of right now. It's loads better than I thought it was gonna be. When you actually sit down and listen to these things rather than hear things in the background while you're shouting at people all day, it sounds totally different.
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