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Art Is Hard Vinyl, CD & tapes from this label at Norman Records

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Lazy Day
Weird Cool

Limited edition orange 7" flexidisc and zine from London based dream pop band Lazy Day. Weird Cool captures the uncertainty and excitement of starting a relationship with someone new. The zine includes an interview between Lazy Day's songwriter, Tilly Scantlebury, and music writer Sammy Maine....view item »


Mush
Comment Section Creep / Luxury Animals

Mush launched themselves unto the world with their ten minutes long Alternate Facts 7" which garnered praise ...well...everywhere. The follow up aims its ire at those people who love to write mindless crap under articles. My two penneth (if your asking) is that they sound a hell of a lot like Pavement. ...view item »
7" (AIH54, £8.49) is now sold out, sorry.
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Oro Swimming Hour
Penrose Winoa

A massive sixteen-track release from Oro Swimming Hour that gives you a sense of wellbeing and general ‘feel good’ vibes. Daft in places and self-confessed lo-fi bedroom music, but Penrose Winos is no rushed record and should be in no sense under-valued as a collection of soft and almost melancholic tracks. ...view item »


FEHM
Circadian Life

FEHM, a band from the very same West Yorkshire city as Norman Records itself, present their first release. Circadian Life is all about doing your thing throughout hardship, and the music is as tough as it ought to be, with a big dose of 80’s dramatism to the vocals and production. Cream vinyl on the Art Is Hard la...view item »
12" (AIH47LP, £11.99) is now sold out, sorry.
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Shunkan
The Pink Noise

The voice of Marina Sakimoto, better known as Shunkan, is backed up by a whole band on the their first full-length album, The Pink Noise. The New Zealand band walk a very pretty line between My Bloody Valentineish noisy guitars and the unpredictable and passionate singing of Hop Along, Quee...view item »
LP (AIH40, £13.49) is now sold out, sorry.
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Diet Cig
Sleep Talk / Dinner Date

Bittersweet brat pop from New York guitar duo Diet Cig. Sleep Talk and Dinner Date deliver fist in the air choruses in the vein of Canadian duo Japandroids - with earnestness, humour and heart-on-sleeve romanticism pulling you in for one more listen. Out on frosted clear 7” vinyl on Father/Daughter r...view item »
7" (AIH39, £3.99) is now sold out, sorry.
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Various
Family Portrait pt. II

Art Is Hard have decided to showcase four of their freshest associates, giving each their first appearance on the waxy grooves of a vinyl record. Family Portrait pt. II has new tracks from Bruising, Fruit Bomb, Abattoir Blues and Living Hour, all on a bargain-priced mar...view item »
12" (AIH37, £8.49) is now sold out, sorry.
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White Sands
The Wait

Like the best projects, White Sands was formed out of friendship. John (Male Bonding) and Conan (Mazes) met Sophie (Novella) through mutual friends, began tagging a long on each other's tours and soon became firm drinking companions. Having put off the idea of forming their own band, the three finally decided to collaborate, and as evidenced her...view item »
7" (AIH32, £7.99) is now sold out, sorry.
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The Death Of Pop
Fifths EP

Following on from how much we enjoyed putting out the recent Fear of Men release, we have decided to make the flexizine (a 7” flexidisc record accompanied by a 20 page zine) a quarterly fixture. With no further ado, it gives us great pleasure to introduce issue 2. The new EP from Bournemouth based 5 piece The Death of Pop. ...view item »
7" (AIH31, £7.99) is now sold out, sorry.
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Fear of Men
Luna

Look at the packaging on this! A lovely 5" flexi disc containing music, of course, but also with a little 20-page fanzine. A 'Flexizine' they call it. All housed in a sealed plastic bag. Lovely! The sounds are good too. Neat, 80s-style swirly pop music with nods towards the Sundays, ...view item »
5" (AIH29, £6.99) is now sold out, sorry.
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Gum / Keel Her / Joanna Gruesome / Playlounge
Family Portrait

It’s four way split time. Always a good way to get on top of what’s going on new-bands-wise I think. This one on Art Is Hard opens with Gum doing their very best My Bloody Valentine impression with some ...view item »
7" (AIH010, £3.99) is now sold out, sorry.
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