Warp Vinyl, CD & tapes from this label at Norman Records
Bleep bloop blorp, that’s the sound of Warp. We’re not just saying that because it sounds nice - ever since launching in 1989 Warp Records has been at the forefront of the electronic vanguard, often making moves that have left other imprints scrambling to catch up.
The label initially set up shop in Sheffield and helped to define the city’s bleep-techno sound with drops from LFO and Sweet Exorcist. In the minds of most the Warp brand (and its distinctive globe logo) is probably most closely associated with the electronica/IDM boom of the mid- and late-90s. Aphex Twin became the poster-boy for both Warp and synthetic music at large, blowing minds and gatecrashing charts with his uncompromising brand of electronic composition. At this time the label’s roster also boasted such vaunted figures as Autechre, Squarepusher and Boards Of Canada.
While Warp went into the new millennium still cranking out many records of innovative electronic music, the label broadened its horizons by signing acts like punk-funkers !!!, experimental rock titans Battles and indie darlings Maxïmo Park. This expansion continued still further in the 2010s, a decade which has yielded some of Warp’s wildest and most acclaimed releases to date. Acts as diverse as Danny Brown, Kelela, Hudson Mohawke and Oneohtrix Point Never have all called the label home in recent times. It’s testament to Warp’s ability to move with the times that, even as their output expands out in every direction, they’re still leaving many of their peers in the dust.