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It Hugs Back Vinyl, CD & tapes from this artist at Norman Records

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It Hugs Back
Slow Wave

It Hugs Back present Slow Wave, the latest example of their exploration of the sounds at their talented fingertips. Here they target a gorgeous sweeping chamber pop, with layer upon layer of instrumental craft building up in each track. And ‘slow’ is indeed the name of the game. CD and LP versions are availa...view item »

It Hugs Back/Ray Rumours
Stomach Worm/Wolfie

7" (Pure222s, £2.99) is now sold out, sorry.
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It Hugs Back
Recommended Record

As It Hugs Back find their voice, they could be a formidable band to contend with in the future. It Hugs Back could be heralded as the next great reverb-drenched guitar/shoegaze band, they released a stellar series of vinyl only singles that all eventually found their way to the CD record room. The title, of course, says it all and a lot more, t...view item »

It Hugs Back
Laughing Party

Got an album of quite charming and varied melodic lo-fi indie pop stuff here. Often it's on a bit of a Slowdive/MBV tip but there's some more percussive, squalling bits, and the tones aren't often as indistinct as you'd expect from this dreampoppy type stuff, sometimes there's some pumpin...view item »
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It Hugs Back
The Record Room

Too Pure let It Hugs Back's CD only singles comp (The Record Room) out of the bag and although i've never heard them before thier gentle motorik indie pop & baby shoegaze is more than welcome cuddled up on my lap. It's like Appliance meets Swirlies here, Lemonheads squeeze Teenage Fanclub there. American style shoegaze guitar elements married w...view item »
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It Hugs Back
Inside Your Guitar

It Hugs Back seem to revel in being a throwback to the early 90's era of guitar drenched pop music. Their debut Inside Your Guitar calls to mind various bands such as The Lemonheads, My Bloody Valentine and Teenage Fanclub. The band has a dreamy tone with doses of gu...view item »
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It Hugs Back
Now And Again

It Hugs Back are one of those bands we've had tons of singles in and I couldn't tell you anything about 'em. I've hear this new single on 4AD twice now. The thing I like about 'Now And Again' is the strummy guitars. It's the strummiest guitar I've heard in ages!! There's slight elements of shoegaze mixed in with a bit of Teenage Fanclub and some ot...view item »
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It Hugs Back
Work Day

I had to get up at 4.45am today and it was fucking rubbish. Took me right back to my postman days it did. So the last thing my sleep-deprived brain wants is bouncy, twee indie pop.. Luckily here are the upsettingly named It Hugs Back with their 'Work Day' 7" to provide exactly that. I'm a bit sad that this isn't completely dire because I had n...view item »
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It Hugs Back
Early Evening/ Saving

It Hugs Back: 'Early Evening' (Too Pure) Mellow strum and tinkle with handclaps from the garden of England, this is so mellow it's like being curled up in front of roaring fire-toes just the right side of toastie...This is a pleasant enough effort, it just seems a little adult and, dare I say it, conservative. Maybe it's the trend these d...view item »
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It Hugs Back
Carefully

It Hugs Back now with their single "Carefully" .Double tracked vocals sooth you through this jangley pop and trumpet led song. Pretty understated mature sounding pop. B-side "Sometimes The Sun" sounds like a Tunng track without the electronica. A very pleasant release and hand numbered of 500....view item »
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It Hugs Back
Lights In The Tree

We have a new single in on Tigertrap courtesy of IT HUGS BACK. I believe this is their debut. From the off it's a gentle thing.....Darren Hayman springs to mind. Then a chorus type thing came in and then it finished. Christ it was short. Wasn't expecting that... It's very indie indeed and weirdly enough I actually like it. ...view item »
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