Description:	First in their one-sided 7" series on Atomic Hearts
	Format:	7" (vinyl)
	Genre(s):	Indie Rock
	Label:	Atomic Heart
	Price:	£4.49
	Availability:	In stock. Dispatched in 1 working day.

4
...according to our Phil on 15 October 2009.

Charlotte Hatherley and Ash in the same week.. It's like Christmas or something. You may be aware that Ash who said they weren't going to release anymore singles a while back have now decided to release their new album over 26 one sided 7"'s. Some would say this is ambitious.... others would say this is a massive waste of the earths resources will send out death threats attached to the back of oil incrusted seagulls if they reach the letter M. I'm somewhere in between the 2 (surprisingly...). I like the concept of doing it but it seems like a bit of a waste and it's a wee bit late in their career to kick start it all off again. Just listening to the synth pop intro to True Love 1980 will have you yearning for the likes of Uncle Pat and Kung Fu in no time and wonder what one earth happened to Ash. Still they've got a keen ear for pop as on the 2nd listen its hooks are well and truly into me like a filthy leech draining me of my own ever so precious blood. I may have been slightly melodramatic there...

Love this record? Hate it? Tell us.

What their label says...

Crisscrossing the nation from A to Z, evergreen rock stars ASH promote their mould breaking A-Z Singles Collection with a 26-date UK tour. Visiting some of the country’s live music back waters…

Working alphabetically through the towns and cities of the British Isles from Aldershot to Zennor, Ash will be dropping in on the UK’s lesser-visited concert venues.  Exotic locations like Ventnor (that’s on the Isle of Wight), The Havana Club (in Jersey), Upper Norwood (South London of course…) and the Devonshire seaside town of ‘eXmouth’, will be among those experiencing a rare visit from a major touring act; and who better to ‘bring the rock’ than the acclaimed live act and hit factory that is Ash?

The tour provides the launch pad for the bands unique A-Z Series, kicking off with the electro-ballad True Love 1980 on October 12th.  The A-Z series will see a collection of 26 limited edition 7” and digital download singles, released fortnightly over the coming year.

Rising to the challenge of the creative Everest that is a 26 single campaign, with ‘True Love 1980’ Tim Wheeler has delivered a typically monumental piece of pop; tapping into Ash's trademark hooks and three piece dynamism, while reveling in the possibilities of their groundbreaking studio project.  True Love 1980 follows the critically acclaimed free download single Return Of White Rabbit dropped earlier this summer… Where Return of White Rabbit showcased angular guitars and growling basslines, True Love 1980 delivers a perfect slice of Back-To-The-Future synth pop balladry from Ash's hit writing engine room.