Description:	7" on Fortuna Pop, NOW SOLD OUT IN THE UK. HANDFUL BACK IN!
	Format:	7" (vinyl)
	Genre(s):	Shoegaze / Dream Pop
	Label:	Fortuna Pop
	Price:	£6.19
	Availability:	Sold out / currently unavailable. Sorry!

4
...according to our Business Lady on 15 May 2009.

The pains of being pure at heart have only been together a year and are already considered the hippest cats on the scene. I guess they are an immaculately presented teenage indie rock outfit from New York which is a rare and exciting thing in these modern times. 'Young adult fiction' is sounds like the best of british indie rock filtered through the NY style academy and spit right back at us. It's a winning tune that comes off sounding like prime era Pulp and could easily wipe the floor with Black Kids on the dancefloor. 'Ramona' is more in keeping with the likes of My Bloody Valentine with it's steady reverb drenched groove and it's lazy Ride-esq vocal line. Not bad for a bunch of super hip NY scenesters. Oh, this comes on blood coloured vinyl, nice.

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What their label says...

We have 650 copies for Europe only. For Fans Of: early My Bloody Valentine, JAMC, The Vivian Girls. The Pains of Being Pure at Heart are a New York four-piece who play genius noisy pop songs with boy/girl vocals, blissful melodies, fuzz guitar and blistering drums. Despite only having been together for just over a year, they are - along with their fellow Brooklyn scenesters The Vivian Girls and Crystal Stilts - one of the buzz American bands of the moment. Indeed, their self-titled debut album on Fortuna POP! was named by Pitchfork founder Ryan Shcreiber on America’s ABC news as one of the five most anticipated releases of the year and, at one point, was the most read review on Pitchforkmedia.com. The second? U2! Following this incredible response to their eponymous debut album, they have announced a new single and major European tour and festival dates for the summer. Young Adult Friction is a wry tale of innocence and teenage lust in the library that has the lyrical precision of early Smiths but the dancefloor groove factor of prime period Pulp. On the B-side, Ramona shows another side to the band by slowing the pace for a slice of gauzy dreaminess akin to Galaxie 500 or those other fabled sons of New York, The Velvet Underground. The band channel many of the British indie greats of the ‘80s and '90s (Teenage Fanclub, The Vaselines, My Bloody Valentine) that filtered over to the US through Kurt Cobain's championing, college radio and mixtape exchanges with distant friends in high school. They’re looking forward to returning to these shores for a tour that culminates with an appearance at the legendary Isle of Wight festival at the personal request of Tim Burgess of The Charlatans. Thrilling and insouciantly cool, The Pains Of Being Pure At Heart might just be the most exciting indiepop band on the planet right now. Young Adult Friction is the single to prove it.