In Case Of Emergency, by Madam (LP on Reveal)

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The project of raven haired hustler Sukie Smith, Madam make music for outlaws, cowboys and glamour girls. Think Portishead, Velvet Underground, Nick Cave, Townes Van Zandt, Madam conjure a magical and dangerous world of lost highways, dying love, whiskey-soaked mistakes and cigarette-smoke philosophy.
Inventive yet familiar, stamping all over 3-chord banality – Madam project a musical honesty and fragility against a stunning visionary backdrop of Lynchian dreams and shattered Americana…beautiful, twisted, confessional late-night conversations soaked in bar-fly brilliance. Assembling a posse of pale riders to form Madam, Sukie Smith finally has a group of hired hands to perform her songs live. Dark, maudlin widescreen vignettes are what make up the album ‘In Case Of Emergency’. An atmospheric filmic quality resides on this extraordinary debut.
Described as “A bad girl Nancy Sinatra with an alluring feline vulnerability” you can see Madam live, including a co-headline tour with Dead Air (Rainy Orteca from Joan As Police Woman) in April 2008.
Already the toast of London, Madam looks set to reach out far and wide in 2008 with The Guardian calling her “Stunning – should give Goldfrapp and Kylie a run for their money” and Time Out , Sunday Mail, Radio 6Music, Radio 4, Radio 2 and more already offering up plays and sessions and interviews.
Madam’s ‘In Case Of Emergency’ is available as a limited edition (5000) numbered CD, limited edition (500) deluxe LP with CD album set and digital download.   “In the same bracket as singers Mark Lanegan, PJ Harvey and Nick Cave…the voice is sultry and dangerous with a hint of vulnerability and skewed glamour. One to look out for.” – Sunday Mail.

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