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...according to our Mingus on Thu 13 Dec, 2007.
Hologram: 'Hologram +' (n5MD) A nine track CD debut for this Japanese outfit making their debut for this American imprint. What we have here is carefully crafted Post-Rock with a fair smattering of electronics, FX and very indie sounding female vocals. I'm finding it hard making any comparisons, needless to say, this is not very challenging at all. Not that I like to be challenged everytime I listen to music, but this is just like a modern update on the shoegazing ethos and the loud-quiet-loud tactics of mid to late 90's indie rock. Phil says they sound like Slowdive.Hologram make their North American debut via N5MD with their album ‘Hologram +’, which melds together detailed post rock instrumentation, subtle electronic textures, and thoughtful, yet meaningful, female vocals. While their carefully crafted songs may seem a bit out of place on a label founded on emotional electronics, upon further listens one finds that they are right at home amongst such kindred spirits as label-mates Lights Out Asia and Bitcrush. Hologram's direction reflects an original take on familiar genre themes, but pushes way beyond specific genre trappings by tossing aside the clichés and commonality to focus on the raw emotion involved in creating music.
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Norman Records,
Unit 20, Croydon House,
Croydon Street,
Leeds,
LS11 9RT, UK.
Tel/fax: (+44) 0113 245 4399
Email: phil@normanrecords.com
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