End Of The World, by Shocking Pinks (7" on DFA)

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What the label says:

‘End of the World’ is the first single to get a full release from DFA’s latest signings, Shocking Pinks’ (aka Nick Harte) self-titled debut album, following a string of limited edition 7” and 12”s released over the last few weeks.

A melancholy jolt of pure pop bliss, it rushes by in less than 3 minutes. The song evolves from a wobbly drum break into a tension building, colourful combination of over-saturated acoustic guitars and swirling synths. ‘End of the World’ is an edgy, fragile-as-gossamer and heartbreaking appeal to an estranged lover.

It’s one of the most personal, heart-on-sleeve moments on the Shocking Pinks’ album, and a perfect route in to one of the most beautiful and emotionally manic records you will hear all year.

The CD/12” formats feature brand new b-side ‘Go To Sleep’, plus remixes of the track by Deerhunter and Eluvium.  The 7" is a nicely collectable pink vinyl.

See the outstanding new video, directed by Richard Bell (best known for producing several decades worth of Anton Corbijn’s music videos and feature films for the likes of Depeche Mode, U2, Joy Division, Nirvana and dozens of others) here:

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End Of The World by Shocking Pinks (12", £3.99)

End Of The World by Shocking Pinks (CD single, £2.99)

Shocking Pinks by Shocking Pinks (CD, £10.79)

Shocking Pinks by Shocking Pinks (LP, £12.49)