Akron/ Family - Love Is Simple

Our review
Customer reviews
Press release

5...according to our Phil on Thu 20 Sep, 2007.

To some folks the Akron/ Family probably sound like a bunch of slack jawed hippy yokels who like clapping too much and make a right shambling racket. And I guess if you thought that I probably wouldn't argue, but I would add they have made/ are still making some of the most beautiful and important music made in the last few years. Here's their new album and they're still on Michael (bless him) Gira's breathtaking Young God label. I think with any Akron album you have to sit and listen to it a few times before it seeps into your consciousness and boots your face off to the other side of the room (anywhere nearer wouldn't be far enough away). While you sit their scrabbling around for your face you'll be entranced by this beautiful masterpiece of songsmithery. is that a word?? These folks write such good tunes.... their music is rooted in Americana but is shrouded in total beauty with incredible songs like Don't be Afraid, You're Already Dead' you'll cack yourself with delight. Other songs have more of a 70's thing going on and you can hear bits of Frank Zappa, Grateful Dead, Led Zep at times. It's a funny ole diverse mix but it's thoroughly coherent. This band are on a totally different planet to everyone else. It's good that Young God have stuck with these cos I can see 'em just getting better and better. Love Is Simple is here now on CD/DVD limited set (reverts to a regular CD when that has sold out) and lush vinyl to follow. Woo!!

FIRST PRESSING OF THE CD COME WITH A BONUS DVD IN DELUXE FOLD OUT DOUBLE DIGIPAK. LONG AWAITED NEW FULL LENGTH THIS NEW YORK FOUR PIECE; THIS ALBUM WAS RECORDED WITH ANDREW WEISS (ROLLINS / WEEN) AND REALLY DOES CAPTURE THE SONIC DIVERSITY AND POWER OF THE AKRON /FAMILY LIVE EXPERIENCE WHICH IS ONE OF THE GREATEST LIVE EXPERIENCES AROUND RIGHT NOW. UNRELATED REFERENCE POINTS FOR THE MELTING POT ARE THE BAND, THE HOLLIES, THE BUTTHOLE SURFERS, PINK FLOYD (PRE DARK SIDE OF THE MOON), LED ZEPPELIN, GRATEFUL DEAD; AKRON / FAMILY CREATE AN ALMOST PERFECT FOURPIECE SOUND. THEY WIELD A POTENT PSYCHEDELIC ROCK THAT CAREENS WITH FULL FORCE FROM ALMOST GOSPEL CHANTING MANTRAS TO WIGGED OUT FREE ROCK, AND STILL ENCOMPASSING A WARMING MELODIC POP GLOW THROUGHOUT. ON TOUR IN NOVEMBER, YOU WILL BE WANT TO PART OF THE AKRON WAY, DESTINED TO BE ONE OF THE ALBUMS OF 2007. THE DVD IS A FILM ENTITLED "THE GREAT AMERICAN MESS", LIVE FOOTAGE, ETC ETC OF THE AKRON/FAMILY AT WORK! (ONCE PRESSING SELLS OUT IT WILL REVERT TO A SINGLE CD)

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