Starting out as a garage MC to make some money while at university in London, Example met aspiring producer Rusher and the duo made a concept album in the Film Department’s audio booth. Mike Skinner (The Streets) later heard him and was in touch before long, signing the extrovert MC to his fledgling label.
Once he signed to Skinner’s label he found himself in Chernobyl shooting the video for his first single ‘What We Made’. Never one to exactly shy away from speaking his mind, the young rapper was given the freedom to develop in Mike Skinner’s ‘shed’ as the great and the good from the UK underground passed through, and the fruits of this ‘anything goes approach’ can be clearly witnessed in the new video for ‘You Cant Rap’. Directed by Henry Schofield, it is a pantomime tale of swashbuckling and damsons in distress, while the track itself single handedly settles the hip-hop hierarchical history of the UK with the simple line: ‘You can’t rap my friend, you’re white and you’re from Fulham.”
...according to deb.
A self deprecating and cleverly observed slice of UK hip hop from Mike Skinner's latest find. In this track, which was the first one I'd heard without a recognisable sample (unlike Vile, Toxic Breath, So Many Roads, One Night etc.), Example shows us that he was wise to ignore the stereotypical opinion that white boys can't rap, and kept a firm hold on his mike instead of learning to play guitar. Oh, and anyone who name checks Jose Mourinho, Pete Docherty and Girls Aloud, Jayne Middlemiss and Darth Sidious must be onto something.
Rating: 5 out of 5So, what do you think? Best reviewer each month gets £10 off their next order!