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...according to our Maggie on Thu 12 Jul, 2007.
Hey who's this daft apath, as my gran would say. It's Sportsday Megaphone: "Less and Less". All contempory sounding being all kooky with cheap casio electro sounds and drum beats. Goes good at the end with some old school computer game tune. A bit like The Research and Napolean 3rd with their mixture of fawning boy voice and retro keyboards. On Rob Da Banks cocking label A Sunday Best seven inch it be..Sportsday Megaphone is the audio project of a young man called Hugh Frost. He has a twinkle in his eye and an aptitude for killer riffs, disarming in a man of just 22 years of age. For the last three months, he worked a dead-end job in the USA, by day carefully pedalling his way to and from work, dodging the cracked out caterpillar people in the shady warehouse district of Los Angeles and, by night, recording music in his garret. In a moment of reckless determination, he sent Rob da Bank a demo, hoping to play Bestival and, upon listening, it became clear immediately that Sportsday Megaphone had Sunday Best written all over it…
Hugh started making music with a screamo-punk group he kicked about with as a teenager. They were together for two years until the group disbanded due to their new geographical distribution since various members left for university. So to fill the gap he turned to messing about with Garageband on his mac, a 50's re-issue danelectro guitar made of compressed cardboard and a mc303 drum machine as a substitute for playing live… Sportsday Megaphone was born and quickly earned itself a burgeoning internet following.
The sound of Sportsday Megaphone could be likened to Sonic Youth getting lost in the Casio section of Toys R' Us; it's rock, it's electronica and it's insuppressibly catchy. Hugh's mantra is: "With digital music, there's no excuse for a song to be boring, because there are no limits to what might be produced. The main thing is that I just want people to come to my shows to dance themselves silly and have a good time – that's it! It's just elaborate karaoke!"
Apparently, producing the Less & Less EP through a pair of rubbish headphones over a few weeks in elephant and castle has given Hugh tinnitus; that's roughly 80 years of white noise for him to look forward to… Well Sunday Best are very excited to release Sportsday Megaphone's first EP as our first ever digital download-only release and, frankly, we think it was all worth it... Turn it up! It's too late now!
www.myspace.com/sportsdaymegaphone
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