The Loves - Technicolour

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4...according to our Brian on Thu 08 Feb, 2007.

God i'm in multi coloured pop heaven today. Someone's sensed i'm in a good mood obviously. I still yearn for some screaming sludge on occasion but this week THE LOVES from Ant's hometown of Wales in England have a new album out. Entitled 'Technicolour'', this is more charming langorous indie with a bit of an early Creation vibe. Somewhere in the trippy post Chilton world of lazy tambourines & chiming guitars buried under a baby wall of sweet psychedelic & shambling shoegazer nonchalence. There's also plenty of tear stained Spector-esque pop & Teenage Fanclub/Apples in Stereo alt radio rock. This quietly adored 6 piece have been churning out vibrant retro indie pop for years now. They've got realy good at it & demand your attention & love. There's enough shambling soul here to keep any flared cord & velvet jacket sporting loon enthralled by the memories of a decade they never lived in. Phil says he wishes Primal Scream sounded like this. A rocking surprise

Formed in Cardiff in 2000, The Loves released their debut single on Radio 1 DJ Huw Stephens’ Boobytrap Singles Club in May 2001 and then 2 singles, an EP and an LP with the esteemed Track & Field Organisation between Sept 2001 and Feb 2004. They recorded 4 Peel Sessions in 2 years & played fab pop shows all over the country with the likes of The Yeah Yeah Yeahs, The Rapture, Bearsuit and Apples In Stereo. Since beginning The Loves have had approximately 25 members come and go, making band leader Simon Love the Welsh Mark E Smith. Their latest EP “Xs and Os” was played on BBC Radio One (Huw Stephens), BBC Radio 2 (Marc Radcliffe) and BBC 6Music (Marc Riley) and was made SOTW by Organ. The band have also recorded sessions for BBC Radio 1, 6Music and Resonance FM this year. This then is the 2nd Loves album “Technicolour”, recorded over the last 2 years at Soup Studios in London with Simon Trought (Clientele, Jim Reid), eschewing the current trend for annoying high end staccato angular guitars and wonky elastic bass lines and instead aiming for a sound somewhere between “Headquarters”-era Monkees & Velvet Underground. It features 2 of the EP tracks, “Xs and Os”, a fuzzed up love song to a friend in trouble that’s equal measures T-Rex and The 1910 Fruitgum Company, and “She’ll Break Your Heart Again”, an imaginary lost late 60s beat pop classic. There are plenty of other great tracks too, the pop hits ‘I My She Love You’ and ‘Honey’, the jazzy ‘Summertime’ and the garage-psych of ‘Jazz My Bads (For JT)’. With “Technicolour” The Loves take a little of the colour from their dreams of the Sixties and use it to brighten up the modern day. For Fans Of: The Monkees, The Velvet Underground

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