The World Is Gone, by Various Production (CD on XL)

Description:	CD on XL	UK ORDERS OVER £50 SHIP FREE!
Format:	CD
Label:	XL
Price:	£10.79
Availability:	despatched in 2-5 working days (on average!!)

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What we say

Rating: sad This record left our Phil feeling sad.

We were expecting great things of the Various Production album (called The World Is Gone). The singles were blinding so the album was met with a degree of high expectation..... consequently we're hideously disappointed with it. If you've got the singles then you've got the best tracks (most of which are on here) and the rest of it seems like filler to us. However now it's on XL and those who are new to this lot (as the 7"'s were all limited) will probably garner a whole load of pleasure from this as it's unique mixing of grime and folk isn't really like anything else. It does sound an awful lot like Massive Attack at times and I wonder how forward thinking it actually is. Ant rightly pointed out that grime and folk aren't 2 genres that would normally mix so this seems like it's been done by someone a bit savvy who's tailored it to the current market trends. Call me cynical but that's what it whiffs of like to us.......

What the label says:

Various are simply one of the most thrilling electronic pop outfits to have emerged in years – ferocious beats that are manifestly rugged and raw, whilst the melodies are pop incarnate. As Vice Magazine said of the last limited edition single ‘Sir’, it “could be dubstep cocooned in velvet”. On a Various production, genre walls come tumbling down. From the very first moments of buzzsaw frenetics of ‘Thunnk’, the echo chamber warble of ‘Don’t Ask’, the sweet oblivion of ‘Soho’, the apocalyptic drop of ‘Sir’ to the epic Eastern grandeur of the title track ‘The World is Gone’. There are no handy pigeonholes to cling to, especially when the tougher electronic tracks are set against such Sandy Denny-inspired moments as ‘Circle of Sorrow’ and ‘Fly’. The audacious way Various wilfully throw aside tags and conjure up a new form of pop is nothing short of breathtaking. One can safely say that Various are utterly singular in the contemporary music field, even more so because they are the complete creative package – brimming with a vision that spills over into their stunning illustrated artwork, their fresh and bold production sounds and individual style. The mainframe of Various revolves around the two mysterious figures, Adam and Ian. The duo act as a lynchpin around which a vast array of vocalists display their respective talents. You could even call them a collective if it took your fancy.