The Big Pink - Hit The Ground (Superman)

•    ‘Future This’, the second album from The Big Pink, is being released on 4AD. Named after a skateboard company’s slogan from the 80s, ‘Future This’ is an apt title.

•    With the genesis for the new album stemming from the band deciding to not rush in, instead utilising their time to toy with some new studio equipment they had acquired to help them experiment more with their music making. It was with the excitement that came with making beats so successfully that the impetus they needed to get started in earnest on album two came.

•    Over the summer of 2011, with ideas flowing, they worked with producer Paul Epworth (Adele, Florence & The Machine, Friendly Fires) to help them match their high ambitions. The end result does exactly that, adding more shades to The Big Pink palette, rewarding both them and listener for their patience. ‘Future This’ commands attention throughout with its genius gently sinking in like all good records should; “A formidable comeback” - NME.

•    To accompany the release of ‘Future This’ comes the infectious ‘Hit The Ground (Superman)’, a track that bares all the hallmarks of a future Big Pink classic. Making sense of Robbie half-joking “use anthems as our armour” on the album track ‘Jump Music’, ‘Hit The Ground (Superman)’ is also the first track where both Robbie and Milo co-wrote lyrics. Taking it a verse each at a time, they penned it after spending a long, perfect evening with their closest of friends, a night neither wanted to end.

•    Like ‘Stay Gold’ before it, ‘Hit The Ground (Superman)’ was given its premiere by Zane Lowe on his Radio 1 show in the coveted Hottest Record In The World slot.

•    The limited edition 12” (limited to 500 copies in UK & Eire), again packaged in a unique deluxe ‘Krinked’ sleeve, features a remix on the flip by acclaimed producer Forest Swords.

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