Printed Circuit - CHiP POP

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Press release
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5...according to our Business Lady on Thu 14 Apr, 2011.

Printed Circuit!! We've missed you here at Norman towers! God bless you and your uplifting posi style chip tunes! It's been a while since the amazing 'The Sound Of The Wonderful Technique' hit my CD player for the first time so it's a pleasure to see another LP has finally materialised. Combining her love of nerdy sequence based electronica and modern high end studio pop singles (you know... like what Britney Spears makes) has made for some fantastic tracks over the years and with 'Chip Pop' you get the feeling that P.C's style has finally settled, becoming tastefully refined. You'll be pleased to know that 'Chip Pop' crams in the hits. Obvious single choices like 'Brick It' and 'Sexy Troble' pay homage to the pioneers of true electronic pop with The Human League and Pet Shop Boys springing to the fore-front of my mind. Then you've got the late night dance floor fillers and local favourites in the form of 'Science Stick' (probably my fave Circuit tune and easily the most uplifting) and 'My Butt Hurts' (check out the online vid if you wanna learn the Bucks Fizz-esque dance routine). We are also treated to Circuit remixes of Oakland's experimental melodic punkers KIT (remix of 'Rain') and leeds douche pop regulars COWTOWN (an improvement on COWTOWN's homage to powerful footwear 'Powerblingers') both of which are dealt with with appropriate affection by Ms. Circuit. Forget this weeks trail of dirgy ambient losers and record store day suck up's and get yourself a proper good LP. Comes on sexy blue vinyl w/ a free download code. Also worth checking out the legoland video for 'Brick It' and the awesome new website. SO CIRCUIT CREW!

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‘CHiP-POP’ is the third album by Leeds based female solo artist Printed Circuit.
It features electro re-workings of ‘RAIN’ by Oakland-based band KIT (Upset The Rhythm) and ‘POWERBLINGERS’
by Leeds based band COWTOWN.

Although influenced by the computer games of her childhood, specifically the Acorn Electron she got for her 4th
birthday, Printed Circuit draws additional influence from modern electro, synth-pop such as the Human League
and new-wave bands such as Devo. She uses Gameboys and synths as instruments and painstakingly generates
computer or ‘robot’ vocal raps for many of her songs. The album is purely electronic and uses a deliberately limited
sound palette giving a pure, melodic sound, a genre known as ‘chiptune’.

Printed Circuit live shows have taken place in the UK, Germany, Sweden, Belgium, France, Holland,
Norway, Japan, the US, New Zealand and Australia.
Past releases include vinyl on legendary labels such as Irritant, Tigerbeat6 and 555 Records.

The ‘CHiP-POP’ LP was funded by pledges taken in advance from PRINTED CIRCUIT’s fan base on the Pledge
Music website. The project had a two month timeline for completion but hit the funding target in just 10 days.

The pledge campaign caught the eye of legendary BBC 6 Music DJ Tom Robinson, leading to an interview on 6
Music repeated BBC 6 Music airplay of Tom’s particular favourite, ‘My Butt Hurts’ on 6 Music and the BBC Asian
Network. Claire also contributed a guest blog about her experiences to the 6 Music website.

‘CHiP-POP’ is available on limited, numbered blue vinyl 12” LP and as a digital download with free remixes by
Hawnay Troof, Tomorrow’s Dad and Quip. The LP is packaged with a free download code.

Tracklisting:

SIDE A

1 BUSINESS AT THE FRONT 0.38
2 SEXY TROUBLE 3.05
3 SCIENCE STICKS 3.54
4 POWERBLINGERS [Remix of
COWTOWN] 3.00
5 MY BUTT HURTS 2.55

SIDE B

6 PARTY AT THE BACK 0.38
7 WE ARE THE WARRIORS
[Remix of KIT] 2.53
8 DISTANCE AND TIME 2.31
9 BRICK IT 4.04