The pioneers of the decade’s revival of synth-based electro weigh up their 10 years of artistry
against the current landscape.
The narrative of the past decade of electronic music would not be complete without a chapter on
Ladytron — although the Liverpool-born quartet’s global fanbase would argue that the band wrote
the book on it.
Consistently placing songcraft and innovation over any confining aesthetic, the foursome of Daniel
Hunt, Reuben Wu, Helen Marnie and Mira Aroyo fashioned four albums of deliriously buzzing, whip-
smart electro-pop that have kept them ahead of the curve, apart from the fads and in a league of
their own.
“We’ve never fit into one scene, never adhered to one set of rules and never wanted to create
anything that was already accepted or in the mainstream,” says Wu now, reflecting on a decade
highlighted by principal releases “604” (2001), “Light & Magic” (2002), “Witching Hour” (2005) and
“Velocifero” (2008).
Those albums, surveyed on the career-spanning “Best of Ladytron: 2000-2010,” reflect the quartet’s
deftly executed (and delightfully subversive) dualities: primordial grooves vs. lushly layered synths;
sanguine melodies vs. shimmering atmospherics; and art-house detachment vs. the poignant
narratives delivered by dueling sirens Marnie and Aroyo. Ladytron has created a body of work that
reveals a fresh creative arc — and, as time has told, served as a reference point for a current crop of
artists such as Lady Gaga, Goldfrapp, La Roux and Crystal Castles.
The ‘Ace of Hz’ video premiere has been scheduled to run with Spotify on 1st March. They will be
supporting the exclusive with an impressive amount of promotion, including 2 million ad
impressions, promotion across their social networks (850k Facebook fans, 75k Twitter followers), a
blog mention (300k UMV) and their newsletter (over 1 million subscribers).
Lead single ‘Ace of Hz’: plays across 6Music, XFM, Kerrang, BBC London and BBC regional; added to
the D List at Q Radio
Interview with NME confirmed to run week of release; Confirmed coverage in Clash and Sunday
Times; Reviews confirmed to run in March issues of Q, Uncut, Attitude, Mojo, Rock Sound, Tillate
Disc 1: Destroy Everything You Touch / International Decline / Seventeen / Discotraxx / Tomorrow /
Soft Power / Ghosts / Flying In Built Up Areas / Playgirl / Blue Jeans / Cracked LCD / Deep Blue / Light
& Magic / Runaway / The Last One Standing / Little Black Angel / Ace Of Hz
Disc 2: The Reason Why / Whitelightgenerator / Mu-Tron / Black Plastic / The Way That I Found You
/ True Mathematics / High Rise / Black Cat / Another Breakfast With You / USA vs Wjite Noise /
Commodore Rock / Evil / Beauty #2 / Seasons Of Illusions / Versus / All The Way
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