Recommended by us on 25th March 2011
...according to our Brian on Fri 25 Mar, 2011.
Will these NY kids cure my sore throat this morning? Will they soothe me with their skyscraping take on twee shoegaze? Perhaps, maybe, they may just. I've not really liked what i've heard of the new material so far but keep hearing squeaks & rattles of heavenly melodic wonder seeping through the floorboards at work & instinctively realise it's this pesky lot. The production has been amped up to fill aircraft hangers & stadiums nowadays. I think that's what happens when you get Flood in to work on your music. He does seem to 'flood' the tunes with a very dynamic & full sound. Some may say bland? This takes some of the endearing edge away - that warm, fuzzy lo-fi thing which makes indie bands extra cuddly & adorable when they're little. The songs on here are largely OK and sometimes really catchy - much like on their their debut. I'm unsure why there's seemingly a POBPAH backlash because they're only guilty of doing what most indie bands have done after an album or two since time began! The songs on their eponymous debut were more of an obvious pastiche anyway (albeit an excellent one); so I think this is a more mature record; the songs aren't buzzsaw pop treasures, they've s-l-o-w-e-d down too but this album is the one that will undoubtedly spread their message to a much wider audience. There are a couple of moments where I feel like i'm listening to White Lies or summat - a bit too sterile & polished - but all they're probably trying to do there is rip off New Order like every other fucker has done for years. In a nutshell, this will sound good blaring from your car on a hot sunny day but isn't gonna set the world alight. Not terrible by any means but a bit of a mixed bag. Still, you can't beat a cute melody & this record has plenty.
• On the heels of their debut eponymous album, released in 2009, Brooklyn quartet The Pains Of Being Pure At Heart have rightfully earned themselves a reputation as masters of the peerless pop song, crafting tender, melancholy gems which shimmered and sighed with the wistful promise of new love, casting a spell over listeners and critics alike.
• For this, their second album - and their first for Play It Again Sam across Europe - The Pains Of Being Pure At Heart have recruited the services of what, on the surface of it, seems like two unlikely conspirators, in the form of master producer Flood and renowned mixer Alan Moulder. Having worked with the legendary likes of My Bloody Valentine, U2, Smashing Pumpkins and PJ Harvey (to name but a few) between them, they have opened up the band’s beautifully self-contained sound and made it vast and magnificent, banishing once and for all any associations to ‘lo-fi’ and bringing it into heretofore unmapped widescreen dimensions. Everything seems more vivid, more lush and spacious now; the emotion heightened, more potent.
• Previous single ‘Heart In Your Heartbreak’, with its handclaps, infectious chorus and late-breaking synth stabs, sounds like the very essence of bittersweet romance.
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