Hesta Prynn - Turn It Gold

Our review
Customer reviews
Press release

2...according to our Clinton on Thu 10 Feb, 2011.

As anyone who saw Duran Duran on Loose Women will tell you, the '80's are back! (Again) No bad thing overall I reckon, but just like the 80's brought us Roman Holliday and Wang Chung, we now have a myriad of also-rans coming through the ranks. Heavily in debt to Katie Perry, this is jaunty synthy kids pop which won't be a hit in a billion years. The saddest thing of all is that its been released under the Too Pure banner, a label that once brought us PJ Harvey, Moonshake, Seefeel and Pram. I know things need to move on and there's "no money in rock and roll anymore" but all concerned should hang their heads in shame. (I think that may be the directors & head of department at Beggars Group x Brian)

“Hesta Prynn is the cool funny alt. superstar you wish
presented the news every night” – NME.

“M.I.A. and Miike Snow’s Lovechild” - NY Post.

Introducing New York based, alt. favourite Hesta Prynn. If
you haven’t heard her brand of post-hipster-art-pop,
you’re about to.

Having spent the past year touring with the likes of 30
Seconds To Mars, Tegan and Sara and Jay-Z and working
in studio with everyone from Chuck Brody (Lykki Li, Ra Ra
Riot, Wu Tang Clan) to Bear Hands to Clown from Slipknot
and Tim Harrington from Les Savy Fav, this former
Northern State MC is now set for her first official UK single
release, ‘Turn It Gold’.

‘Turn It Gold’ is an upbeat party track with an indie twist
and a hook that just won’t let you be. Hesta (aka Julie
Potash) says of the track “I wrote this song about partying
in New York with my friends and that song that you just
don't want to turn off. The jam that you love. The one you
make a gold record in your headphones by playing over
and over again”.

The track will be accompanied by a video from uber-cool
US director Randy Scott Slavin who Hesta first met
working on her video for ‘Can We Go Wrong’. The pair
hooked up again for ‘Turn It Gold’ and the result is a sexy,
sleek pop video that looks at the relationship between
photographer and subject.

Set for release on Too Pure the single also features a
remix from UK rising star Bright Lights Bright Lights.