Horowitz - Popkids of the World Unite!

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4...according to our Brett on Thu 09 Dec, 2010.

Ba da da ba ba ba da da! I've not heard a chorus like that in a while. You might know Horowitz from their releases on such labels as WeePOP!, Cloudberry, Paper Tiger! and Glo-fi. They totally do guitar-based indie pop (like, TOTALLY do it) that makes me feel like there's some whole other worry-free world out there that maybe you're only allowed to enter once you collect enough pin badges or rare Wannadies import 7"s or something. I'd like to go there but I fear it's far too late for me. As sweet as undoubtedly appears there's definitely a little hint of an edge under the surface; if you listen closely some of the tunes are actually quite noisy and atonal on some level or other and the key to them is the marriage of that to a super melodic tunefulness.. Personally I'm finding that those are the ones which appeal to me the most but there's no doubt that they write strong songs across the board.

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Horowitz are indiepop duo Pete Bowers and Ian Evans (a trio if you include their everpresent drum machine!)

Popkids of the World Unite! is a compilation collecting together the output of Horowitz between 2004 and 2009. Here's the science bit: Two indiekids-at-heart + one cassette + five compilations + four EPs + three 7" singles = seventeen fizzing, noisy, lo-fi pop songs!

In that time, Horowitz also managed to fit in their debut album "Frosty Cat Songs", play at virtually every indiepop alldayer and popfest imaginable - including Indietracks - tour across Europe and even fit in a date at the New York Popfest.

Of legendary independent and DIY spirit, Pete & Ian could probably kick back and, observing the current crop of excellent indiepop bands (The Pains Of Being Pure At Heart, Allo' Darlin, Standard Fare - they've played with them all), consider their job done: The popkids of the world genuinely are uniting.

But Horowitz are not ones for resting on their laurels. They’ve already got more releases planned and gigs aplenty. Here’s to five more years of Horowitz pop gems!

Tracklisting:

1. Drop The Hat
2. Tracyanne
3. Popkids of the World Unite!
4. How to Look Imploring
5. The Boy From Whatstandwell
6. Judy is a Punk
7. I Was the Son of a Teenage Comicbook Superhero's Sidelick
8. Hug Target
9. Robert D. Jones
10. Sweetness, I Could Die In Your Arms
11. Animal Soup
12. I Love Perth
13. Super Snuggles
14. The Drunks are Writing Punk Songs
15. Winona
16. Government Center
17. Eskimo