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As Valet - Primitive

Primitive by As Valet

4...according to our on Fri 18 Jun, 2010.

This is a prime slice of alternative hip-hop in the vein of Plug Research, Dublab and maybe even Flying Lotus. This Parisian artist clearly has an ear for leftfield hip-hop beats and immerse textures combined with vocal samples. On this album he works with vocalists La Note and Zig16 and combines off-kilter beats and rhythms with gritty bass and wonky synth sounds that feel very current in the scheme of things. The tracks sometimes sound like they are about to collapse in the the best possible lazy stoned manner. There is a very raw, on the surface feel but hidden beyond that is a clear vision of sequence and flow. I like the jerky stuttering rhythms that initially feel awkward but eventually become hypnotic and head bouncing. Lots of effects on the vocals too which give them a dreamy edge. The African and reggae samples are all mangled up in there too and I'm reminded a little of stuff like Onra, Push Button Objects, Ko-wreck Technique, J Dilla, Chocolate Industries and some of the more fucked up Ninja Tune stuff etc. albeit in a far more weed smoke misty way. The album straddles the boundaries of abstract hip-hop and electronica brilliantly. Comes in a cool gold and black gatefold CD package with sweet artwork. Fine stuff!

As Valet, Paris based abstract-instrumental-space-hip hop beat
producer is releasing his latest project called Primitive on
Moamoo, one branch of Japanese label Art Union, known for
putting out one of the most interesting albums of 2010, Electric
Egypt’s Impressions Of The Inexpressible Invisible, along with
beautiful Lucky Dragons and Ernest Gonzales.
As Valet started his musical production journey with his group
Electric Conversation in 2007, taking part in vocals and beat
programming for their album Communication, released on DJ
Simon S’ promising indie UK label, Futuristica Music. His first solo
project Space-O- was available on free download via
myspace.

His ethnic/electronic style was noticed within the scene, which
lead to diverse collaborations worldwide, with 1000 Names, Blue
Daisy, Deborah Jordan, Ichiro_, Zenios, Electric Egypt and DJ
Simon S for his Jazz Chronicles to name a few.
With Primitive, As Valet offers a 15 track ticket to the motherland,

featuring dreamy vocals from vocalists La Note and Zig16,
besides the remixes from Blue Daisy (Black Acre) and the
Japanese secret beat maker Ichiro_ (oilworks).
The artwork designed by California artist JAO (known as a visual
designer for Carlos Niño works, Plug Research and dublab )

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