Ash
G

A Norman Records recommendation (7th January 2010)

This record left our Brian feeling ecstatic.

Oh. My. God. Look at that cover. Fucking iconic. Brett was really looking forward to this installment and now it's finally here in vivid red, we're almost bowled over by its minimalist magnificence, a slice of uber-effective graphic design and accidental crudity that has more power than probably Tim Wheeler's entire collection of amps. The "song" on this dreadful waste of plastic - 'Ichiban' - ("It sounds like fucking Rancid or summat!" exclaims professional Yorkshireman Brett) is beyond the pale, probably pretty catchy but ultimately quite awful. We've another 2-score installments of this preposterous scheme to suffer, this is probably the last one we'll review. If you're an Ash fan & would like to hire any of us to review your 'Alphabet' single of choice, please contact us in the usual fashion. Aroma: cold chips, baby sick.

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What their label says...

The hugely innovative A-Z tour is now coming to its end with the Ash boys making new friends and rekindling old relationships every step of the way.
 
Regular appearances in the NME/Times and numerous other publications and an appearance on Soccer AM is only further highlighting the A-Z series of single releases.
 
The A-Z Series, which kicked off with the electro-ballad A - True Love 1980, B – Joy Kicks Darkness, C - Arcadia, D – Tracers, E – The Dead Disciples “F” having its title announced on Weds 9th December and now “G” having its title announced on Ash Wednesday 23rd December.
 
The A-Z series is a collection of 26 limited edition 7” and digital download singles, released fortnightly over the coming year.
 

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