Mark Pritchard & Om'mas Keith - Wind It Up

Mark Pritchard is a highly respected electronic artist whose extensive pedigree of solo and joint productions includes names such as Harmonic 313, Global Communication, Reload, Jedi Knights and Link. Om'mas Keith is a member of the cosmically sleazy Sa-Ra Creative Partners. Their inspired collaboration on ‘Wind It Up’ took shape in mid 2008 and is finally being released on Hyperdub after building a strong following on dubplate, igniting audiences on dancefloors across the planet. ‘Wind It Up’ synthesises some of Hyperdub's recent tricks into a bubbling compound of Mark’s pressurised electrofunk, and the futuristic off-beat synth-hop shuffle of Om’mas, with the essential catalysing X element of the Sa-Ra don’s gravel-voiced lyrics. In high DJ demand since the start of the year, ‘Wind It Up’ is a fun and forward-looking dose of transatlantic synergy that’s as unique as it is danceable. Reception to the tune in clubs worldwide has been explosive, and it’s already firmly established as an anthem at 1 Xtra DJ Benji B's hype Deviation nights. Add in the flipside Freak Mix, which raises echoes of Goblin and John Carpenter’s tingling synthetic atmospherics, plus an instrumental rub, and the result is a hugely anticipated release.

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