Bachelorette - My Electric Family

From out of a clear blue sky comes ‘My Electric Family’, the second full-length and
third all-round release from New Zealand’s Bachelorette.

· Bachelorette’s music beams to us through a
universe of unconquered pop music, where long
beams of sunlight extend to infinity, and blue
moons rise wistfully in the deep purple expanse.
She stands in the cradle of modern songwriting,
that of psychedelic pop music. The sense of
infinite possibility felt in those songs, the desire
to manipulate a collective sensation to become
anything at all, informs Bachelorette’s journey.
· Bachelorette’s song structures are traditionally
examinations of love and longing, the exploration
of self versus self and in relation to the
surrounding, silent universe. The songs of ‘My
Electric Family’ emphasize a particular
fascination: the meeting of man and machine.
· ‘My Electric Family’ is an arresting
development in the world of sweet pop
music.

Instructions For Insomniacs * The National Grid *
Mindwarp * Her Rotating Head * Technology Boy *
Dream Sequence * Donkey * Long Time Gone *
Where To Begin * Mercurial Man * Little Bird Tell Lies

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