Recommended by us on 5th June 2009
The Matador label will be releasing the new Sonic Youth
album ‘The Eternal’ on June 8th and are keen to implement a scheme
called ‘Buy Early, Get Now’ which their U.S counterparts have had
success with over there. The main idea is to encourage customers to
pre-order a special package from independent stores which enables them
to access various exclusive goodies, both physical and digital. In this
case the extras are as below –
Access to a stream of the album before release date
A limited edition live LP from a Sonic Youth gig in Battery Park NYC
An exclusive poster contained inside the vinyl above
Additional exclusive mp3’s delivered by the ‘buy early, get now’ website that the customer needs to register with.
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