It Hugs Back - Inside Your Guitar

· Friends since meeting at school aged 12, It Hugs Back started
making music together after migrating from their hometown of
Maidstone to London for university. Adopting a DIY approach, the
band became a cottage industry, producing lovingly hand-made
and hand-stitched recordings, which were released as limited
edition 7” singles via Tigertrap Records and the group’s own
label, Safe & Sound.
· Influenced by the intricate song-writing of Wilco, the sound layers
of My Bloody Valentine, the pop charm of The Lemonheads,
the textures of Sonic Youth and the DIY aesthetics of the arts
and crafts movement, It Hugs Back soon caught the eye of Too
Pure Records who eventually took those early singles and
released them together as a low-key eight-track EP, ‘The Record
Room’ (also the moniker of their home studio), to sell on tour and
through independent record stores.
· Now firmly ensconced in their new home at 4AD, It Hugs Back are
finally ready to present their debut album, ‘Inside Your Guitar’.
Self-produced in their own studio, the album is the result of a
year’s labour of love. It is an album that wears its heart on its
sleeve as Matthew Simms’ softly spoken vocals turn the
captivating guitar licks, rhythms and

Q * Work Day * Don’t Know * Forgotten Song * Soon * Back Down *
Unaware * Remember * Now + Again * Look Out * Rehearsal

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