It Hugs Back - Now And Again

Our review
Customer reviews
Press release

4...according to our Phil on Thu 12 Mar, 2009.

It Hugs Back are one of those bands we've had tons of singles in and I couldn't tell you anything about 'em. I've hear this new single on 4AD twice now. The thing I like about 'Now And Again' is the strummy guitars. It's the strummiest guitar I've heard in ages!! There's slight elements of shoegaze mixed in with a bit of Teenage Fanclub and some other strummy yank rock I can't think of right now. It's loads better than I thought it was gonna be. When you actually sit down and listen to these things rather than hear things in the background while you're shouting at people all day, it sounds totally different.

· Since forming back in 2006, Kent’s It Hugs Back have been quietly winning
over the discerning populace with their dreamy indie-pop gems. Three years
on, the four-piece are finally ready to unleash their debut album ‘Inside Your
Guitar’.
· Having joined 4AD early last year they have been carefully honing their live
shows through extensive touring, released the charmingly-artworked single
‘Work Day’ (currently soundtracking the Sundance Film Festival television
coverage) and made idiosyncratic music videos with former Aardman
animators.
· As with previous single ‘Work Day’, ‘Now + Again’ is lifted from ‘Inside Your
Guitar’ and is yet another great catchy guitar-driven track clocking in at just
over two minutes, showcasing Matt Simms’ softly-spoken vocals masked by
layers of feedback and fuzz. The single is backed by new song ‘Both Arms’
and will be available digitally and on Limited Edition 7” vinyl (1,000).

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